from sunny singapore

Toby has crafted for Adobe, DBS, Singapore Airlines and Open Government Products.

She enjoys working in the messy middle: unearthing the right questions to build the right things.

Toby is currently a Senior Product Designer at Rakuten Viki.

Brands I've crafted for

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Works

Kind Words

What collaborators have to say.

Over the years

Outside the design studio.

Talks & Articles

Featured on Episode 3 of The Pragmatic Designers Podcast for Desai and Thuan from Cornell. (May 2025)
The Pragmatic Designers Podcast
May 2025
'What are champions, and how to find them: Escaping the design graveyard'
ADPList Singapore
June 2025
'What does delightful design look like in Asia?' Article for Economic Development Board
Economic Development Board
Sep 2022
‘Designing Delight for Asia’ for Singapore Product Design
Singapore Product Design Community Meet-Up
Oct 2022

Communities

Founder of The Good Circle, a women in tech community.
Since 2025
Co--organiser and volunteer at Singapore Product Design.
Volunteer
Since 2022

Bragging rights

Design for Good Category, Shortlisted x2 Entries
Crowbar Awards
2019
Fine Works Award
AsPac Japan Packaging Competition
2020
Kumpulan Akitek Design Award
Kumpulan Akitek
2016

Being a nerd

Future Leaders Scholarship, First Class Honour
2021
Director's Honours Roll
2015-2018

Made with tons of fun, Figma,
and Claude Code