A comprehensive set of brand guidelines was also prepared. Some extracts are showcased above.
Beyond Self
For this project, we were tasked to rebrand the Volunteers' Wing of Beyond Social Services, also known as Beyond Self.
BeyondSelf is a voluntary organisation with a mission to help children and youths from less privileged backgrounds to break away from the poverty cycle.
BeyondSelf is a voluntary organisation with a mission to help children and youths from less privileged backgrounds to break away from the poverty cycle.
The personality of Beyond Self consists of 3 main characteristics: dependable, approachable, and visionary. These traits should be consistently portrayed throughout the branding of the Beyond Self organisation.
The logo is inspired from the idea of a torch of fire, representing the passion of the volunteers. Each volunteer has something to offer through their passion: it is a flame. Changing lives one by one, they create a spark in other people’s hearts.
The logo is inspired from the idea of a torch of fire, representing the passion of the volunteers. Each volunteer has something to offer through their passion: it is a flame. Changing lives one by one, they create a spark in other people’s hearts.
The logo's flame can also be used as a graphic application for other applications. The various applications include stationery sets and shirts.
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Individual Project
Toby Gail