For this project, we were tasked to rebrand the Volunteers' Wing of Beyond Social Services, also known as Beyond Self.
BeyondSelf is a voluntary organisation with a mission to help children and youths from less privileged backgrounds to break away from the poverty cycle.
The personality of Beyond Self consists of 3 main characteristics: dependable, approachable, and visionary. These traits should be consistently portrayed throughout the branding of the Beyond Self organisation.
The logo is inspired from the idea of a torch of fire, representing the passion of the volunteers. Each volunteer has something to offer through their passion: it is a flame. Changing lives one by one, they create a spark in other people’s hearts.
The logo's flame can also be used as a graphic application for other applications. The various applications include stationery sets and shirts.
A comprehensive set of brand guidelines was also prepared. Some extracts are showcased above.