Toby has crafted for brands incl. Adobe, DBS, and Singapore Airlines.
She believes in clarity, care, and nudging teams to think better, with data stories.
She's now helping firefighters save lives, at Open Government Products.
Toby has crafted for brands incl. Adobe, DBS, and Singapore Airlines.
She believes in clarity, care, and nudging teams to think better, with data stories.
She's now helping firefighters save lives, at Open Government Products.
Toby has crafted for brands incl. Adobe, DBS, and Singapore Airlines.
She believes in clarity, care, and nudging teams to think better, with data stories.
She's now helping firefighters save lives, at Open Government Products.
Toby has crafted for brands incl. Adobe, DBS, and Singapore Airlines.
She believes in clarity, care, and nudging teams to think better, with data stories.
She's now helping firefighters save lives, at Open Government Products.
Toby has crafted for brands incl. Adobe, DBS, and Singapore Airlines.
She believes in clarity, care, and nudging teams to think better, with data stories.
She's now helping firefighters save lives, at Open Government Products.
Toby has crafted for brands incl. Adobe, DBS, and Singapore Airlines.
She believes in clarity, care, and nudging teams to think better, with data stories.
She's now helping firefighters save lives, at Open Government Products.
Toby has crafted for brands incl. Adobe, DBS, and Singapore Airlines.
She believes in clarity, care, and nudging teams to think better, with data stories.
She's now helping firefighters save lives, at Open Government Products.
*Please reach out to me, to view my case studies below (NDA).
*Please reach out to me, to view my case studies below (NDA).
*Please reach out to me, to view my case studies below (NDA).
*Please reach out to me, to view my case studies below (NDA).
*Please reach out to me, to view my case studies below (NDA).
*Please reach out to me, to view my case studies below (NDA).
*Please reach out to me, to view my case studies below (NDA).
Works
Helping firefighters and nurses focus on saving lives
Reduced task time by over 32.4%, and increased user satisfaction from 3.4 to 4.1/5.
Making government information accessible to all
Automating translations for
1. the elderly and 2. non-English speaking residents.
Validating a one-stop agriculture concept for a pharmaceutical giant
Building a MVP experience modelled on familiar interactions for learnability, for less tech-savvy farmers.
Regionalisation of conversion journeys for Adobe
Uncovered cultural customer insights for Hong Kong, Singapore, Thailand, Taiwan.
Reducing call centre volumes for Singapore Airlines
Bridged siloed divisions through stakeholder interviews, leading prioritisation with analytics data & qualitative insights.
Supporting DBS employees in navigating career development
Translating deep qualitative research insights into reprioritised product features, in preparation for a MVP launch.
Helping firefighters and nurses focus on saving lives
Helping firefighters and nurses focus on saving lives
Reduced task time by over 32.4%, and increased user satisfaction from 3.4 to 4.1/5.
Making government information accessible to all
Making government information accessible to all
Automating translations for
1. the elderly and 2. non-English speaking residents.
Automating translations for 1. the elderly and 2. non-English speaking residents.
Validating a one-stop agriculture concept for a pharmaceutical giant
Validating a one-stop agriculture MVP for a pharmaceutical giant
Validating a one-stop agriculture concept for a pharmaceutical giant
Building a MVP experience modelled on familiar interactions for learnability, for less tech-savvy farmers.
Regionalisation of conversion journeys for Adobe
Regionalisation of conversion journeys for Adobe
Uncovered cultural customer insights for Hong Kong, Singapore, Thailand, Taiwan.
Reducing call centre volumes for Singapore Airlines
Reducing call centre volumes for Singapore Airlines
Bridged siloed divisions through stakeholder interviews, leading prioritisation with analytics data & qualitative insights.
Supporting DBS employees in navigating career development
Supporting DBS employees in navigating career development
Translating deep qualitative research insights into reprioritised product features, in preparation for a MVP launch.
Translating deep qualitative research insights into reprioritised product features, in preparation for a MVP launch.
Translating deep qualitative research insights into reprioritised product features, in preparation for a MVP launch.
Translating deep qualitative research insights into reprioritised product features, in preparation for a MVP launch.
Translating deep qualitative research insights into reprioritised product features, in preparation for a MVP launch.
Working together
01
"Toby is a force multiplier for Armoury: her ability to raise product, design, and communication standards has significantly improved how the team builds and presents its work. She ensures that both the details and the bigger picture are clear, creating better alignment across engineering, design, and product teams."
Syafiq, Senior Product Operations Specialist, Open Government Products
02
"Toby makes you want to do better. From Day 1, Toby’s work ethic and UX prowess shined brightly through the quality and depth of the work she delivered. Her meticulous ability to weave data and UX together enables her to develop & story-tell solutions. Apart from UX design, trust Toby to run a meeting full of stakeholders with graceful confidence. In and out of work, her warm and charismatic nature easily wins you over. Any organisation and team should strive to keep this ace in their pocket."
03
"Toby is one of the brightest design talents I've had the pleasure of working with. A rare blend of both visual and UX skills - she pushes beyond good enough to produce exceptional design. I would choose her to be part of my team in a heartbeat."
04
"Working with Toby is a joy. She is first to volunteer and support on internal initiatives within the company and has a breath of both UX and visual design skills which make her a very versatile designer. If you need a designer who can work in the messy middle, who can explore the art of the possible, who can then bring designs to life beautifully in a well-structured and consistent conclusion, then Toby is that designer."
05
"She can work at speed, never compromising on quality. Toby is a safe pair of hands; she has developed an appreciation of both western and eastern preferences and human behaviours that inform her designs and improves the effectiveness of any digital product. A real asset to any product or design team."
06
"Toby’s a designer who doesn’t just stop at making things look good—she really digs into edge cases and makes sure the designs actually work in practice. She’s quick, thoughtful about testing ideas with users, and always brings engineers and PMs into the loop early so we don’t waste time building the wrong thing. Working with Toby made the whole process smoother and more fun. Any team would be lucky to have her."
01
"Toby is a force multiplier for Armoury: her ability to raise product, design, and communication standards has significantly improved how the team builds and presents its work. She ensures that both the details and the bigger picture are clear, creating better alignment across engineering, design, and product teams."
Syafiq, Senior Product Operations Specialist, Open Government Products
02
"Toby makes you want to do better. From Day 1, Toby’s work ethic and UX prowess shined brightly through the quality and depth of the work she delivered. Her meticulous ability to weave data and UX together enables her to develop & story-tell solutions. Apart from UX design, trust Toby to run a meeting full of stakeholders with graceful confidence. In and out of work, her warm and charismatic nature easily wins you over. Any organisation and team should strive to keep this ace in their pocket."
03
"Toby is one of the brightest design talents I've had the pleasure of working with. A rare blend of both visual and UX skills - she pushes beyond good enough to produce exceptional design. I would choose her to be part of my team in a heartbeat."
04
"Working with Toby is a joy. She is first to volunteer and support on internal initiatives within the company and has a breath of both UX and visual design skills which make her a very versatile designer. If you need a designer who can work in the messy middle, who can explore the art of the possible, who can then bring designs to life beautifully in a well-structured and consistent conclusion, then Toby is that designer."
05
"She can work at speed, never compromising on quality. Toby is a safe pair of hands; she has developed an appreciation of both western and eastern preferences and human behaviours that inform her designs and improves the effectiveness of any digital product. A real asset to any product or design team."
06
"Toby’s a designer who doesn’t just stop at making things look good—she really digs into edge cases and makes sure the designs actually work in practice. She’s quick, thoughtful about testing ideas with users, and always brings engineers and PMs into the loop early so we don’t waste time building the wrong thing. Working with Toby made the whole process smoother and more fun. Any team would be lucky to have her."
01
"Toby is a force multiplier for Armoury: her ability to raise product, design, and communication standards has significantly improved how the team builds and presents its work. She ensures that both the details and the bigger picture are clear, creating better alignment across engineering, design, and product teams."
Syafiq, Senior Product Operations Specialist, Open Government Products
02
03
04
05
06
06
"Toby’s a designer who doesn’t just stop at making things look good—she really digs into edge cases and makes sure the designs actually work in practice. She’s quick, thoughtful about testing ideas with users, and always brings engineers and PMs into the loop early so we don’t waste time building the wrong thing. Working with Toby made the whole process smoother and more fun. Any team would be lucky to have her."
01
"Toby is a force multiplier for Armoury: her ability to raise product, design, and communication standards has significantly improved how the team builds and presents its work. She ensures that both the details and the bigger picture are clear, creating better alignment across engineering, design, and product teams."
Syafiq, Senior Product Operations Specialist, Open Government Products
02
"Toby makes you want to do better. From Day 1, Toby’s work ethic and UX prowess shined brightly through the quality and depth of the work she delivered. Her meticulous ability to weave data and UX together enables her to develop & story-tell solutions. Apart from UX design, trust Toby to run a meeting full of stakeholders with graceful confidence. In and out of work, her warm and charismatic nature easily wins you over. Any organisation and team should strive to keep this ace in their pocket."
03
"Toby is one of the brightest design talents I've had the pleasure of working with. A rare blend of both visual and UX skills - she pushes beyond good enough to produce exceptional design. I would choose her to be part of my team in a heartbeat."
04
"Working with Toby is a joy. She is first to volunteer and support on internal initiatives within the company and has a breath of both UX and visual design skills which make her a very versatile designer. If you need a designer who can work in the messy middle, who can explore the art of the possible, who can then bring designs to life beautifully in a well-structured and consistent conclusion, then Toby is that designer."
05
"She can work at speed, never compromising on quality. Toby is a safe pair of hands; she has developed an appreciation of both western and eastern preferences and human behaviours that inform her designs and improves the effectiveness of any digital product. A real asset to any product or design team."
06
"Toby’s a designer who doesn’t just stop at making things look good—she really digs into edge cases and makes sure the designs actually work in practice. She’s quick, thoughtful about testing ideas with users, and always brings engineers and PMs into the loop early so we don’t waste time building the wrong thing. Working with Toby made the whole process smoother and more fun. Any team would be lucky to have her."
01
"Toby is a force multiplier for Armoury: her ability to raise product, design, and communication standards has significantly improved how the team builds and presents its work. She ensures that both the details and the bigger picture are clear, creating better alignment across engineering, design, and product teams."
Syafiq, Senior Product Operations Specialist, Open Government Products
02
"Toby makes you want to do better. From Day 1, Toby’s work ethic and UX prowess shined brightly through the quality and depth of the work she delivered. Her meticulous ability to weave data and UX together enables her to develop & story-tell solutions. Apart from UX design, trust Toby to run a meeting full of stakeholders with graceful confidence. In and out of work, her warm and charismatic nature easily wins you over. Any organisation and team should strive to keep this ace in their pocket."
03
"Toby is one of the brightest design talents I've had the pleasure of working with. A rare blend of both visual and UX skills - she pushes beyond good enough to produce exceptional design. I would choose her to be part of my team in a heartbeat."
04
"Working with Toby is a joy. She is first to volunteer and support on internal initiatives within the company and has a breath of both UX and visual design skills which make her a very versatile designer. If you need a designer who can work in the messy middle, who can explore the art of the possible, who can then bring designs to life beautifully in a well-structured and consistent conclusion, then Toby is that designer."
05
"She can work at speed, never compromising on quality. Toby is a safe pair of hands; she has developed an appreciation of both western and eastern preferences and human behaviours that inform her designs and improves the effectiveness of any digital product. A real asset to any product or design team."
06
"Toby’s a designer who doesn’t just stop at making things look good—she really digs into edge cases and makes sure the designs actually work in practice. She’s quick, thoughtful about testing ideas with users, and always brings engineers and PMs into the loop early so we don’t waste time building the wrong thing. Working with Toby made the whole process smoother and more fun. Any team would be lucky to have her."
01
"Toby is a force multiplier for Armoury: her ability to raise product, design, and communication standards has significantly improved how the team builds and presents its work. She ensures that both the details and the bigger picture are clear, creating better alignment across engineering, design, and product teams."
Syafiq, Senior Product Operations Specialist, Open Government Products
02
03
04
05
06
06
"Toby’s a designer who doesn’t just stop at making things look good—she really digs into edge cases and makes sure the designs actually work in practice. She’s quick, thoughtful about testing ideas with users, and always brings engineers and PMs into the loop early so we don’t waste time building the wrong thing. Working with Toby made the whole process smoother and more fun. Any team would be lucky to have her."
Over the years
Over the years
01. Talks and articles
Featured on Episode 3 of The Pragmatic Designers Podcast for Desai and Thuan from Cornell. (May 2025)
'What are champions, and how to find them: Escaping the design graveyard' for ADPList Singapore (June 2025)
’What does delightful design look like in Asia?’ Article for Economic Development Board (Sep 2022)
’Designing Delight for Asia’ for Singapore Product Design Community Meet-Up (Oct 2022)
02. Community volunteer and founder
Founder of The Good Circle, a women in tech community. (Taking a break)
Co--organiser and volunteer at Singapore Product Design. (Taking a break)
03. Bragging rights
Design for Good Category, Shortlisted x2 Entries at Crowbar Awards (2019)
Fine Works Award, AsPac Japan Packaging Competition (2020)
Kumpulan Akitek Design Award
04. Being a nerd
Future Leaders Scholarship, First Class Honour (2021)
Director's Honours Roll (2015-2018)
01. Talks and articles
Featured on Episode 3 of The Pragmatic Designers Podcast for Desai and Thuan from Cornell. (May 2025)
'What are champions, and how to find them: Escaping the design graveyard' for ADPList Singapore (June 2025)
’What does delightful design look like in Asia?’ Article for Economic Development Board (Sep 2022)
’Designing Delight for Asia’ for Singapore Product Design Community Meet-Up (Oct 2022)
02. Community volunteer and founder
Founder of The Good Circle, a women in tech community. (Taking a break)
Co--organiser and volunteer at Singapore Product Design. (Taking a break)
03. Bragging rights
Design for Good Category, Shortlisted x2 Entries at Crowbar Awards (2019)
Fine Works Award, AsPac Japan Packaging Competition (2020)
Kumpulan Akitek Design Award
04. Being a nerd
Future Leaders Scholarship, First Class Honour (2021)
Director's Honours Roll (2015-2018)
Over the years
01. Talks and articles
Featured on Episode 3 of The Pragmatic Designers Podcast for Desai and Thuan from Cornell. (May 2025)
'What are champions, and how to find them: Escaping the design graveyard' for ADPList Singapore (June 2025)
’What does delightful design look like in Asia?’ Article for Economic Development Board (Sep 2022)
’Designing Delight for Asia’ for Singapore Product Design Community Meet-Up (Oct 2022)
02. Community volunteer and founder
Founder of The Good Circle, a women in tech community. (Taking a break)
Co--organiser and volunteer at Singapore Product Design. (Taking a break)
03. Bragging rights
Design for Good Category, Shortlisted x2 Entries at Crowbar Awards (2019)
Fine Works Award, AsPac Japan Packaging Competition (2020)
Kumpulan Akitek Design Award
04. Being a nerd
Future Leaders Scholarship, First Class Honour (2021)
Director's Honours Roll (2015-2018)
Working together
01
"Toby is a force multiplier for Armoury: her ability to raise product, design, and communication standards has significantly improved how the team builds and presents its work. She ensures that both the details and the bigger picture are clear, creating better alignment across engineering, design, and product teams."
Syafiq, Senior Product Operations Specialist, Open Government Products
02
"Toby makes you want to do better. From Day 1, Toby’s work ethic and UX prowess shined brightly through the quality and depth of the work she delivered. Her meticulous ability to weave data and UX together enables her to develop & story-tell solutions. Apart from UX design, trust Toby to run a meeting full of stakeholders with graceful confidence. In and out of work, her warm and charismatic nature easily wins you over. Any organisation and team should strive to keep this ace in their pocket."
03
"Toby is one of the brightest design talents I've had the pleasure of working with. A rare blend of both visual and UX skills - she pushes beyond good enough to produce exceptional design. I would choose her to be part of my team in a heartbeat."
04
"Working with Toby is a joy. She is first to volunteer and support on internal initiatives within the company and has a breath of both UX and visual design skills which make her a very versatile designer. If you need a designer who can work in the messy middle, who can explore the art of the possible, who can then bring designs to life beautifully in a well-structured and consistent conclusion, then Toby is that designer."
05
"She can work at speed, never compromising on quality. Toby is a safe pair of hands; she has developed an appreciation of both western and eastern preferences and human behaviours that inform her designs and improves the effectiveness of any digital product. A real asset to any product or design team."
06
"Toby’s a designer who doesn’t just stop at making things look good—she really digs into edge cases and makes sure the designs actually work in practice. She’s quick, thoughtful about testing ideas with users, and always brings engineers and PMs into the loop early so we don’t waste time building the wrong thing. Working with Toby made the whole process smoother and more fun. Any team would be lucky to have her."
01
"Toby is a force multiplier for Armoury: her ability to raise product, design, and communication standards has significantly improved how the team builds and presents its work. She ensures that both the details and the bigger picture are clear, creating better alignment across engineering, design, and product teams."
Syafiq, Senior Product Operations Specialist, Open Government Products
02
"Toby makes you want to do better. From Day 1, Toby’s work ethic and UX prowess shined brightly through the quality and depth of the work she delivered. Her meticulous ability to weave data and UX together enables her to develop & story-tell solutions. Apart from UX design, trust Toby to run a meeting full of stakeholders with graceful confidence. In and out of work, her warm and charismatic nature easily wins you over. Any organisation and team should strive to keep this ace in their pocket."
03
"Toby is one of the brightest design talents I've had the pleasure of working with. A rare blend of both visual and UX skills - she pushes beyond good enough to produce exceptional design. I would choose her to be part of my team in a heartbeat."
04
"Working with Toby is a joy. She is first to volunteer and support on internal initiatives within the company and has a breath of both UX and visual design skills which make her a very versatile designer. If you need a designer who can work in the messy middle, who can explore the art of the possible, who can then bring designs to life beautifully in a well-structured and consistent conclusion, then Toby is that designer."
05
"She can work at speed, never compromising on quality. Toby is a safe pair of hands; she has developed an appreciation of both western and eastern preferences and human behaviours that inform her designs and improves the effectiveness of any digital product. A real asset to any product or design team."
06
Today’s demo is another snippet for an expanding flex cards in accordion style.
01
"Toby is a force multiplier for Armoury: her ability to raise product, design, and communication standards has significantly improved how the team builds and presents its work. She ensures that both the details and the bigger picture are clear, creating better alignment across engineering, design, and product teams."
Syafiq, Senior Product Operations Specialist, Open Government Products
02
"Toby makes you want to do better. From Day 1, Toby’s work ethic and UX prowess shined brightly through the quality and depth of the work she delivered. You should see her Miro boards! Her meticulous ability to weave data and UX together enables her to develop & story-tell well-thought-out UX & UI solutions. Apart from UX design, trust Toby to run a meeting full of stakeholders with graceful confidence. Toby also isn’t afraid to ask the hard why’s and propose ways to do better, be it about the business or the team’s design process. All this + an advocate for doing good through design? It’s been inspiring working with Toby. In and out of work, her warm and charismatic nature easily wins you over. Any organisation and team should strive to keep this ace in their pocket."
03
"Toby is one of the brightest design talents I've had the pleasure of working with. A rare blend of both visual and UX skills - she pushes beyond good enough to produce exceptional design. I would choose her to be part of my team in a heartbeat."
04
"Working with Toby is a joy. She can approach a creative brief conceptually to produce ideas that are grounded by a meaningful and well-articulated rationale. Designers who can hit the brief but also explore ideas and directions that are left field are a delight and Toby is one of those. She is first to volunteer and support on internal initiatives within the company and has a breath of both UX and visual design skills which make her a very versatile designer. If you need a designer who can work in the messy middle, who can explore the art of the possible, who can then bring designs to life beautifully in a well-structured and consistent conclusion, then Toby is that designer."
05
"She can work at speed, never compromising on quality. Toby is a safe pair of hands; she has developed an appreciation of both western and eastern preferences and human behaviours that inform her designs and improves the effectiveness of any digital product. A real asset to any product or design team."
06
Today’s demo is another snippet for an expanding flex cards in accordion style.
01
"Toby is a force multiplier for Armoury: her ability to raise product, design, and communication standards has significantly improved how the team builds and presents its work. She ensures that both the details and the bigger picture are clear, creating better alignment across engineering, design, and product teams."
Syafiq, Senior Product Operations Specialist, Open Government Products
02
03
04
05
06
06
"Toby’s a designer who doesn’t just stop at making things look good—she really digs into edge cases and makes sure the designs actually work in practice. She’s quick, thoughtful about testing ideas with users, and always brings engineers and PMs into the loop early so we don’t waste time building the wrong thing. Working with Toby made the whole process smoother and more fun. Any team would be lucky to have her."
01
"Toby is a force multiplier for Armoury: her ability to raise product, design, and communication standards has significantly improved how the team builds and presents its work. She ensures that both the details and the bigger picture are clear, creating better alignment across engineering, design, and product teams."
Syafiq, Senior Product Operations Specialist, Open Government Products
02
03
04
05
06
06
"Toby’s a designer who doesn’t just stop at making things look good—she really digs into edge cases and makes sure the designs actually work in practice. She’s quick, thoughtful about testing ideas with users, and always brings engineers and PMs into the loop early so we don’t waste time building the wrong thing. Working with Toby made the whole process smoother and more fun. Any team would be lucky to have her."
Works
Helping firefighters and nurses focus on saving lives
Reduced task time by over 34.4%, and increased user satisfaction from 3.4 to 4.1 / 5.
Making government information accessible to all
Automating translations for 1. the elderly and 2. non-English speaking residents.
Validating a one-stop agriculture concept for a pharmaceutical giant
Building a MVP experience modelled on familiar interactions for learnability, for less tech-savvy farmers.
Regionalisation of conversion journeys for Adobe
Uncovered cultural customer insights for Hong Kong, Singapore, Thailand, Taiwan.
Reducing call centre volumes for Singapore Airlines
Bridged siloed divisions through stakeholder interviews, leading prioritisation with analytics data & qualitative insights.
Supporting DBS employees in navigating career development
Translating deep qualitative research insights into reprioritised product features, in preparation for a MVP launch.
Works
Helping firefighters and nurses focus on saving lives
Reduced task time by over 34.4%, and increased user satisfaction from 3.4 to 4.1 / 5.
Making government information accessible to all
Automating translations for 1. the elderly and 2. non-English speaking residents.
Validating a one-stop agriculture concept for a pharmaceutical giant
Building a MVP experience modelled on familiar interactions for learnability, for less tech-savvy farmers.
Regionalisation of conversion journeys for Adobe
Uncovered cultural customer insights for Hong Kong, Singapore, Thailand, Taiwan.
Reducing call centre volumes for Singapore Airlines
Bridged siloed divisions through stakeholder interviews, leading prioritisation with analytics data & qualitative insights.